This article on how to create an outstanding brand strategy gives you a control strategy of out competing your competitors in the increasingly competitive markets. For your business to maintain a consistent outstanding image, you need to make sure that your brand is presented effectively each and every time your business comes into contact with your customers. This presentation is by ensuring a truly unique and memorable experience for everyone who walks through the doors of your business.
Such an image presentation is portrayed through your website, product packaging, employees, your physical stores, premises and many others. One of the most essential moments of portraying your unique brand is that moment where you are in contact with your customers. This is when your brand comes out as either unique or disappointing to your customer depending on how you present it. This is one crucial moment for your business. This is when the customer decides on whether you are unique and what they need or whether you are just like any other business.
Aritcle Table Of Contents
- 1 Here Are The Tips On How To Create An Outstanding Brand
- 2 Must Have Elements Every Small Business Website
Here Are The Tips On How To Create An Outstanding Brand
1. Good Logo Design
For every business, a logo is one way of having your business brand presented in a unique and outstanding package to your customers. Having a unique logo will not only help you to stand out, but will also make your company name recognizable at a glance. Therefore, the key to a successful brand is to start with a good, solid logo and your logo should be as unique as your business and its name. It is evident that the most successful businesses have great logos that have stuck in people’s minds. Such great logos include Cocacola, Nike, Google, Apple and many others. A mere look at these logos creates a likeness and attraction to the brand.
Being unique is a great quality and it is in the sense of look and feel that your customers experience and the message they receive about your business. in the same way, your business can adapt to in order to be different from the rest of the other businesses. Having what other businesses don’t have is one great way on how to create an outstanding brand. Being unique means that your business structure is a whole lot better than your competitors in your own special way. For example, make sure that your business’s graphics stand out from and cannot be confused with those of the competition, and that the ways you talk and write about your business are uniquely yours as well.
Personality is your identity that makes your customers get in a deeper and clear attachment with your brand. And it is this identity that helps to make sure that your business does not look like any other business. With this personality and identity, your potential clients can immediately tell that all of your branded materials are coming from your business. Even still, it is this personality attachment that keeps your clients and customers to you and keeps them constantly coming back to you.
4. Colour Unification
Colour is one eye catching element that plays a great role in ways of how to create an outstanding brand image that is memorable before your clients and customers. When you pick a colour theme for your brand, it should be the same colour for all your projects, let it be packaging, website, physical store, your logo, banners and many others. This is what your colour theme is for. It is for identifying your brand. For example, if your logo has a specific shade of a maroon colour, this is the same shade of maroon that you ought to be using for all of your branding material. Unifying the exact colour theme across your brand will make a perfect match for all your material and will definitely look great in every situation. This is what will keep identifying you as a business and makes you outstanding from all other competitors.
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Consistency is a great feature that creates an outstanding brand for your business because your customers will always know what your brand is going to deliver each and every time. Also it is very important to be consistent in use of your business logo, tagline, and materials and what you say about your business. You should avoid unnecessary changes, while keeping the brand fresh, unique and interesting. You will only be able to build a strong brand for your company by designing unique visual and verbal elements and then repeating those elements through all of the materials that you create. For example, you can keep improving your logo and your graphic design but keeping the design and colour consistent. Therefore having a consistent brand will help to stop the confusion that customers would be in if you kept changing your brand instead of sticking to one and improving it.
Repetition helps your brand in such a way that your potential clients and current clients will keep remembering and relate to who you are and what you do in your business. Therefore, in order to have a memorable experience for your clients and customers, you must establish your name and likeness all over places that your target audience will see. It is very essential to make your graphics memorable by creating a unique logo and using a consistently strong visual vocabulary, unique and memorable fonts in your text by repeating similar sounds, unique word combinations, and outstanding images that are eye catching and memorable with clear graphics and text that communicate your message in an understandable way.
When growing your brand, it is very essential for your business to portray what you want to bring out. When you have a unique logo or want to show your ability to satisfy your clients, then you should be that, be unique and professional. What you are is what people see. Professionalism in all things, is from the quality of your products, services, quality of your graphics, to the way you present your business structure which includes the way your employees talk to your clients, the way they dress and the structure of your packaging. Professionalism will always make you outstanding if you keep up the standards.
8. Honesty In Your Brand Identity Materials
The greatest quality that will always make your brand outstanding is your honesty. Your relationship with your clients and customers is built by trust through honesty. For example, if you do not fulfill what you promised in your brand, then what your clients will see is unreliability. And unreliability is one thing that has destroyed the relationship between businesses and their customers and clients. It is therefore very essential to be honest to your customers and clients. This is healthy for your business, it makes you stand out. Your customers will trust you and will keep choosing you over your competitors.
In branding, you need to come up with what will make you stand out. This is what branding is all about. Coming out of the box to create a great brand will definitely make you unique and outstanding from the rest of your competitors. An outstanding brand is all about the completeness and consistency across your various marketing elements which you can achieve through memorability and uniqueness of your business professional qualities, great logo and many more.
Having a great website is having a great brand and this means that there are some websites that do not bring out a great brand for your small business. Such websites do not have the must have elements for a great brand on your website.
There are basic elements that every small business website should have for a great brand. This means that your website ought to have this kind of structure. Many websites are very boring, with poor navigation, an unclear home page and many others. For your small business, you need to have qualities that will make you attract more website visitors and potential customers and clients since you are surrounded by many competitors including the big business that already have a big stand.
Must Have Elements Every Small Business Website
1. An Excellent And Powerful Homepage
Having an excellent home page is like having a great welcome and first impression for your website visitors. Your website homepage is the most important page of your site. You should know that it is where the majority of visitors enter your site and you only have a few seconds to grab their attention and connect with them. It is usually very opportunistic when first time visitors like your site and can find what they’re looking for quickly and easily.
Your homepage should therefore have your logo, a brief description of your business (what you do, why a customer should choose you, what your business does and many other descriptions about your business), a menu for your visitor to navigate through your website, and many others. Having a powerful homepage brings out a great image and great brand for your website.
Personally, when I visit a website and the navigation is not user friendly, I get irritated and I may even leave that site that very moment to get another site that is better and easier. It is very essential to have a navigation that is easy for your site visitors to locate what they need very quickly and clearly. Your website navigation should enable users to choose from a small selection of pages to visit, provide clear labels for the pages where navigation tabs take you, tell your website visitors where they currently are and how to get back, your navigation should adapt your website to match user needs and it should provide a search function that is very quick. Such a user friendly navigation makes your brand unique and very convenient for your website visitors.
3. Call To Action (CTA)
Call to actions can make websites much more efficient by giving visitors a path to accomplishing their objectives, making things easy and convenient right from the start. Your website should include the option to connect via phone, email and at your physical location. When you avail your customers with the right information about how they can get to you, then it is a direct route to have them make a step to contact you. It is up to you to make your website visitor, your customer. When you show your clients and customers that you want them to go ahead and contact you, this is one way of inviting them to be part of you. Having a call to action is an invitation for your clients and customers. For example, imagine you are on a website, you want to buy something or hire someone, but you just don’t know exactly how to do it. There may be a phone number and a contact form, but somehow the process is difficult than it should have been. This happens when there is no clear call to action on a website.
4. Search Features
People enjoy websites with a search box feature where they can type keywords or phrases to find the information they need when the navigation menu doesn’t meet their needs. This is very important because with such search features, your website visitors will be presented with relevant pages to visit, so they don’t have to handle their search manually. However, you ought to know that the more content you have, the more your search features will function well.
5. FAQ Page
The frequently asked questions page makes it easier for customers to find the detailed information that they need. This page helps your potential and existing customers to get to know what they ought to know before they even reach out to you. You can get the right information to include on your frequently asked questions page through your interaction with your customers both online and offline. The more you engage with customers, the more you’ll sense patterns in the types of information they seek, and the questions that arise in regards to your products or services. This page is very crucial for your small business to answer your customers’ questions and availing them with the necessary information.
As a small business, your online presence is essential and it needs a great brand that will bring out the best for your customers. Having a great online experience for your website visitors means having a structure of a website the way they want it, easily navigating through, getting the information they need easily and most importantly knowing about your business and how to get to you.
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